Communication
Overview
Communication within Consulting focuses on showcasing Agile Lab as a trusted data and analytics partner, strengthening brand authority, supporting market visibility, and enabling business development activities.
Currently the function operates as part of the Business Development circle supporting the latter by:
- Articulating Agile Lab’s consulting expertise and point of view
- Amplifying technical credibility and thought leadership
- Reinforcing employer branding and company culture
- Enabling continuity and recognition across channels over time
Social Media
Social media channels within Consulting contribute to long-term brand recognition and perception, supporting Consulting visibility within the ecosystem.
Key platforms include:
Used to engage with data, analytics, and technology decision-makers, partners, and professionals. Content typically includes thought leadership, company news, events, publications, use cases, and expert contributions.
Instagram
Used to support brand visibility, employer branding, and cultural storytelling. Content includes people and culture, behind-the-scenes perspectives, events, podcasts, and selected thought leadership highlights.
YouTube
Distributes long-form and short-form video content related to consulting expertise, supporting thought leadership, reach, and depth of engagement, particularly for complex or technical topics, including:
- Technical talks and expert explanations
- Interviews and discussions
- Podcast episodes and video excerpts
- Event recordings and thematic series
Website
The Agile Lab website is a core communication asset for the Consulting business, oriented toward informing, educating, and positioning.
The website supports:
- Presentation of consulting services and capabilities
- Articulation of Agile Lab’s expertise
- Publication of insights, articles, and use cases
- Reinforcement of credibility through content, references, and storytelling
Notes on evolution
Communication has historically collaborated with Technical Thought Leadership and Presales to develop content translating technical excellence into accessible narratives, supporting differentiation in the market, as well as supporting Customer Advocacy to contribute to third-party validation of Agile Lab’s consulting capabilities (e.g. press articles and industry publications, media interviews). Finally, support has typically included coordination and organization of conferences, industry events, meetups and speaking engagements aligned with broader Consulting objectives.
The scope, intensity, and ownership of Communication activities within Consulting may evolve over time in response to business priorities, organizational governance, and strategic direction.